NuSkin: The Difference Demonstrated
Founded in 1985 by Blake Roney, Sandie Tillotson, and Steve Lund, Nu Skin Enterprises, Inc. (NYSE:NUS), is one of the most successful direct selling companies with several lines of over 200 personal care products. Nu Skin product lines include agLOC anti-aging skin care system, Epoch brand ethnobotanical products, and Pharmanex nutrition products. The company is headquartered in Provo, Utah, and has been publically traded on the New York Stock Exchange since 1996. Nu Skin has received numerous international awards for its unique business model, employee-based management style, and its innovative anti-aging product lines. Additionally, the company has received world-wide recognition for outstanding corporate social responsibility.
Nu Skin has successfully demonstrated its leadership in the anti-aging skin care market and as a solid business opportunity for talented sales reps and individuals interested in building a substantial income. The appeal of Nu Skin’s unique business approach and its proven product lines transcends borders. Nu Skin’s direct sales force and operations span over 50 international markets including the Americas, Europe, Asia-Pacific, Africa, and the Middle East.
Since the company’s inception 30 years ago, Nu Skin employees and sales reps have earned more than $12 billion collectively. In 2015, the company earned revenues of more than $2.25 billion. Truman Hunt, Nu Skin president and CEO, attributes the company’s success to one key factor, “Innovation is what fuels Nu Skin’s success and drives our business by leveraging the company’s investment in research and development and new technologies.”
The company, including its employees and large independent sales force, strives to be a “force for good throughout the world” and has donated almost $5.8 million to Nu Skin’s foundation, Force for Good. Since 2002, Nourish the Children, another Nu Skin charitable initiative, has donated millions of meals globally to nourish hungry children. Nu Skin promotes employee, direct sales force, and consumer participation through its corporate charitable matching programs. The award-winning company has been recognized for its outstanding commitment to community service and philanthropy.
With its successful track-record and solid business model in place, Nu Skin Enterprises is poised to continue expanding its sales force, developing innovative product lines, and having a positive impact on individuals and communities world-wide.