When all departments within a business are involved during big events, productivity boosts dramatically. The activities that take place during events like a product launch, client meeting, or showcase, can influence a company’s level of success. It gives everyone an opportunity to enhance their skills as a team in an environment that’s pleasant and fun. Although the setting at business events appeal to most employees, others never set aside time for every beneficial activity. In order to get these employees to attend the most important events for your industry, you must follow a few simple steps.

How to Get Employees to Come to Company Events

Get the Right People

All businesses have employees who raise the bar and get others to participate. These individuals should be considered during the development phase for the event. If the most popular employees are involved, everyone else will try to attend the events as well. In most cases, hardworking employees who drive a company’s success have followers on social media. By offering an incentive to your best employees for these followers, you may be able to make your event more successful by reaching people who can provide unique solutions that can benefit everyone. If you decide on offering prizes for followers and attendees, make sure the contest is something that can be followed up on. According to Frontier Communication Business services, live events on sites like Instagram and Facebook require a bandwidth that can support the volume of visitors.


Use Social Media

When a business has a social recruiting strategy, everyone gets involved. However, in order to keep all employees engaged, proper social support is needed. The best way to get all departments to attend a business event using social media, is by working with a champion in each sector. A champion is an employee who always volunteers during the planning phase for big events. All the champions should have a leadership role because their support can influence the number of employees who will attend the event. Make sure you promote and advertise the event on social sites your employees frequent and see the most often.


Rely on Reports

Most employees won’t attend an event that doesn’t offer any financial or tactical benefits to them. This is why many successful business owners always study reports before picking activities for business events. The reports are typically handed out during business meetings so all employees can examine specific activities that might be provided and what most interests them. Picking proper activities for your employees is easy because many specialists gather data for a variety of tasks and compile the results as reports. Managers can get many employees to attend events for these activities by using the data strategically.


Keep Tasks Simple

Business events that get tons of attendees never have complicated development routines and challenging activities. Instead, they have simple guidelines that are easy to understand. This means a business event doesn’t have to take place at a big venue. Get all employees involved easier by scheduling activities on company grounds and giving them tasks that are easy to complete, but still contribute to the overall event.


Besides these highly effective strategies, there are many other ways to increase attendance at various company events. When employees buy in to a company’s mission, for example, they are much more willing to attend events. At Melaleuca, an e-commerce manufacturer in Idaho, employees choose Melaleuca careers because they buy into the company’s mission of enhancing lives. As a result, they are excited to take part in corporate events because their job has a personal and powerful connection to their values.

Be sure you cater to activities and venues your employees know and frequent. Keep the theme engaging not just for them, but for clients who might attend as well.

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